In Social Media Marketing the story length of what you want to sell may sound like a trivial concern, but believe it or not, it’s one of the most hotly debated topics in the sphere of online brand management services.
On average, most article submission sites set the minimum word count at 500 words, but there’s no cap. I know a SEO agency that can rally behind the battle cry behind “the longer the better”... my SEO services advocate for conciseness and brevity. Less talk, less mistakes.

Qualifying what “better” means To say that one thing is better than the other, there should be a set of criteria to quantify or qualify the claim. When it comes to the duel between short articles and long articles, some of the questions an SEO agency should ask are:

• Will a short article generate more click-through compared to a long one and vice versa?
• Does length actually impact the number of views your content gets?
• Does word count have a bearing in terms of SERP performance in Google?
• Does brevity or otherwise encourages more syndication?

To settle this battle of length once and for all, can an SEO agency stake its credibility and point blank provide answers to the questions posted above?

The reason that this big enigma in brand management services is still being discussed is because no one can present irrefutable proof that a short article would outperform a long article and vice versa.

Content first before length
The reality is, the safest and probably most accurate settlement for this standoff is “it depends.” Specific topics, in order to serve the best information to an audience, needs to be explained lengthily. These are topics that have numerous dimensions and to omit even one will undermine the credibility and reliability of the material.

On the flipside, there are topics that do not need to be belabored if you can already present a case in just 500 words. Or even less for that matter. The fact is, it’s up to the discretion of the content experts in an SEO agency to determine whether an article should be in-depth and detailed or short and sweet.

It’s all about what the readers need when someone goes online and runs a search, he or she already have pre-set expectations on how long an article should be.

IF YOU WANT HELP ABOUT THIS ISSUE, PLEASE ASK ME!

There's no interest in building a Social Strategy if you don't know your customers! Look for professional help to do it - don't make only a pallid appearance because that's the new SPAM species and you'll put your brand in bad sheets! Social Networks or other digital marketing strategies only represent some ROI if you really understand your customers' needs and wishes. You must study closely their behavior and you need to measure constantly the impacts of each campaign! There are 5 step stones to do it. I can't go deep inside each one because there is a lot to talk and work around each:
1. Profile your target and start with a very small sub-group that have a strong brand awareness - study their consuming behaviors and other consumption preferences : they are your brand ambassadors - they will do the buzz you need to attract followers. If you don't have none, "fabricate"!
2. The BEST FIT: Align your strategy with your public - question your ambassadors what do they like or find unique in your brand, product or service. Try to understand what you could do even better to surprise them, exceed their expectations - build the App or Campaign based on this! This is the motive nr.1 for WOM.
3. Delivery a life time Experience: The social Apps must engage the consumer trough an emotional event or other kind of active behavior with the brand, product or service. Can they make money with it? Can they create something? Can they have fun? Be unique? Motive nr.2 for WOM.
4. Response control: you must have someone to supervise or have enough time to do it yourself - You really can't predict  consumer behavior and the action impacts in social networks but if you manage closely the movements, you can act quick!
5. Measure: You must use the analytic tools you can to measure and adapt constantly the Campaign or App. You must define some KPIs! If you don't use any analytic backoffice you won't be able to see numbers, present results and react. This is particularly important if your social strategy is an e-commerce page on Facebook or an affiliate selling App where there are % on revenue.